Logotype and web page design, as well as motto, for the Swedish Gastromarket: a Menue Group company that offers solutions to gastronomic issues of both individuals (B2C) and business (B2B).

We designed a logotype with straight forward references to undeniable gastronomic elements, such as the plate, the olive oil, the fish tale and the Michelin star. All these performed with a veneer of art nouveau aesthetic upon a pallet softer than their natural one, while arranged as to not get crowded into their geometrical frame. The logo concluded to imply the pure and the innocent, which is not careless. Finally, gastronomy makes sense, maybe because it’s her which forms the senses!